We build AI that knows where to stop.

In January 2022, we set out to build a platform for people to create together, not alone. That did not work, so we rebuilt the idea twice: first as Nool, then as Helloha. We built apps, scrapped apps, pivoted and unpivoted, and each attempt taught us something truer about where AI actually helps a person instead of getting in their way. In 2026 we shipped two products built on what we learned: the Riverb app, a reflective journal that is not therapy and makes no clinical claims, and InkySites, which runs a small business's website so its owner never has to become a web developer. We think the discipline that got us here, saying no more often than we said yes, is the thing worth building a company around.